About Us.

To grow your sales, the right tools make all the difference. So does the right partner.
We got this.

SterlingBridge is here to make your life easier. A full-service digital brokerage general agency (BGA) insurance company, we're known for technical mastery, deep relationships with carriers and brokers, and concierge service - helping you get your clients covered and your commissions paid with speed and ease.

We make insurance easy, because it can be - with the right tools and the right partner.


Unmatched Experience, Focused on You

SterlingBridge has a 35-year track record as the leading digital Brokerage General Agent (BGA) for life and health insurance, serving institutional, B2B and direct-to-consumer markets. Today, we are focused on brokers, giving you advanced, easy-to-use digital tools to grow your sales and give your clients the exact life insurance coverage they need.

Over $100m annual premium generated
Over 20k insurance applications annually

Best Products, Best Tools, and Best Service

SterlingBridge gives you total and instant access to a full spectrum of coverage, and just the guidance you want to help solve each client's life insurance needs. Backed by a back office that's simply unmatched. And as for service, we're here for you and with you every step of the way, providing urgent, agile, and committed service that takes white glove to a whole new level.

150 employees
3 call center + processing facilities

Driving Commissions and Customer Satisfaction With Technology

Pivot was developed and optimized for brokers by the Sterling Bridge Insurance Agency. As one of the industry's most innovative, full service insurance agencies, SBIA has long-established relationships helping brokers, consumers, and small business owners. Founder and CEO Brian K. Carroll and Sterling Bridge Insurance Agency are licensed to offer insurance products in all 50 states and the District of Columbia.

20K insurance applications annually
98% Broker Satisfaction

A Peerless Track Record

Have Questions?

For any questions, please call Richard Nolin, Vice President of Business Development, at 508-770-0228.

SterlingBridge Insurance Agency, Inc. 38 Austin Street Worcester, MA 01609-2420

"Hi I am the part of the SterlingBridge Team. We are ready to help you, please contact us."

Pivot Life Insurance - About Us

Pivot life insurance for term life insurance, learn about Pivot, life’s Pivotal Moments. The Pivot Team is here to help you.

Pivot is a digital service provided by:

Sterling Bridge Insurance Agency, Inc.

38 Austin Street

Worcester, MA 01609-2420

For any questions, please call Richard Nolin, Vice President of Business Development at: 508-770-0228